Marketing Your Local Business

As a local business owner, one of the biggest challenges you'll face is how to effectively reach your customers. You wear many hats - but if you can't get people in your door, you can't stay in business.

We're excited to launch our next series of workshops to help you understand important aspects of marketing your business and to develop effective and simple strategies for building your business revenue.

Our marketing workshop series will focus on three topics:

Building Your Brand
Branding: what is it, why does it matter, and how do you develop your company's brand? In this workshop you'll examine your current branding and what it's telling others about your business. Learn how to communicate your message more effectively and elimate confusion about your business offerings.

Creating a Wow! Customer Experience
How do you ensure your customers keep coming back for more? It doesn't take a huge budget or special training to provide the customer experience that builds your reputation and a solid base of loyal customers. Learn more about how to see your business through your customer's eyes, and how to provide the little touches that make your business experience unique and great.

Big Mouth Marketing
Referral marketing is 3,500 times more effective than print advertising alone. When your customers refer your business to their friends and family, you're so much more likely to earn their business, too. This workshop will help you leverage this most effective form of marketing.

Workshop Format

Each workshop is 2 hours in length, and will use peer feedback, participatory conversations, and guest experts to provide the most value for your time and money. You will leave each workshop with real ideas for your business that you can implement immediately. Each topic will be addressed twice throughout the the 6-session series.

You can participate in two ways:

• Individual workshops are $35 for MHBA members, and $135 for non-members. (workshop fee is for one person; discounts are available for multiple registrants from one company) Register for a single workshop below.

• Season Pass for $100, which allows you to attend any (or all) Spring '09 workshop sessions. Attend however many you wish, but take advantage of the different times and conversations to benefit your business.

Registration

Registration has ended.  Please look for more workshops in the future!

Spring 2009 Series Schedule

The workshops will be held at the following dates and times. Note the first three workshops will be held in the evening, and in the morning. Each workshop is two hours in length, and starts promptly at the time indicated.

Monday evenings, 6:00 - 8:00 pm	MHBA Members: $35	Non-Members: $135
February 2 - Building Your Brand
February 23 - Creating a Wow! Customer Experience
March 16 - Big Mouth Marketing

Monday mornings, 9:00 - 11:00 am	MHBA Members: $35	Non-Members: $135
April 6 - Building Your Brand